Software Marketing
Marketing articles specific to software applications and services
By Roger Willcocks
If you have to part with your hard-earned money for some goods or services, who would you rather trust: a novice provider or an expert one?
The answer to that question is what makes branding so much important. Branding is the
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By Roger Willcocks
Product creation is usually one of the first concerns of an marketer. Conceptualizing a profitable idea and formulating a marketing plan to sell it can be an exhausting task. Not everyone can easily come up with a cutting edge concept.
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